You may be curious about the UC Berkeley graduate program for Digital Marketing and Storytelling that I attended from December 2019 to June 2020. Let me break it down for you, and at the end, present the guide to digital marketing and storytelling my cohort and I created to showcase our learnings.
Program Breakdown
The program consisted of 40 hours of online prep work that resulted in Google Analytics and HubSpot Inbound Marketing certifications.
A meetup in San Francisco for 60 hours of in-person workshops and projects.
A 12-week field experience as a digital marketing lead with a start-up company in a global city.
The construction of a professional portfolio as well as a capstone video and guide to digital marketing and storytelling.
I was on the video production team and utilized Adobe Audition and Adobe Audio Effects to create our final project.
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